The new site's 20-person staff was chosen for their expertise in topic areas and included Slate 's Matthew Yglesias, Melissa Bell, and Klein's colleagues from The Washington Post.
Klein expected to "improve the technology of news" and build an online platform better equipped for making news understandable.
From his new position, Klein worked towards the establishing of Vox, including hiring new journalists for the site. He described Vox Media as "a technology company that produces media" rather than its inverse, associated with "Old Media". The New York Times ' David Carr associated Klein's exit for Vox with other "big-name journalists" leaving newspapers for digital start-ups, such as Walter Mossberg and Kara Swisher (of Recode, which was later acquired by and integrated into Vox), David Pogue, and Nate Silver. When Klein attempted to launch a new site using funding from the newspaper's editors, his proposal was turned down and Klein subsequently left The Washington Post for a position with Vox Media, another communications company, in January 2014. Prior to founding Vox, Ezra Klein worked for The Washington Post as the head of Wonkblog, a public policy blog.
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